Amazon Policy Updates 2026: Key Compliance Changes for US, EU, and Japan Sellers

Amazon has recently introduced several important policy updates across multiple marketplaces. These changes affect product reviews, FBA labeling, regulatory compliance, and documentation requirements in the United States, Europe, and Japan.

For sellers operating across international marketplaces, understanding these updates is critical to avoid account risks, product removal, or operational disruptions.

This guide summarizes the most important policy updates Amazon has introduced and explains what sellers should prepare for.

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Policy Updates Affecting All Amazon Marketplaces

Product Variation Review Policy

Effective period: February 12, 2026 – May 31, 2026

Amazon will implement phased adjustments to how product reviews are displayed across product variations.

The objective of this update is to improve customer confidence and reduce return rates by ensuring customers see more accurate feedback specific to each variation of a product.

Previously, reviews could be shared across variations such as size, color, or model. The updated policy will refine how these reviews appear, helping customers better evaluate the exact item they intend to purchase.

FBA Labeling Policy Update

Effective date: March 31, 2026

Amazon has revised its labeling rules for FBA inbound shipments.

The new policy differentiates requirements between brand owners and non-brand sellers:

• Brand owners whose products carry a Global Trade Item Number (GTIN), such as UPC codes, may continue using manufacturer barcodes without applying Amazon barcodes.
• These products may still remain eligible for commingled inventory.
• Non-brand sellers must apply Amazon barcodes (FNSKU) to every unit before shipment.
• Without FNSKU labels, FBA shipment creation and inbound check-in will not be completed.

Sellers should review labeling workflows early to avoid inbound delays.

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United States Marketplace Policy Updates

Dietary Supplements Compliance Policy

Effective date: December 10, 2025

Non-compliant ASIN removal deadline: March 10, 2026

Dietary supplements sold on Amazon in the United States are regulated under guidelines established by the U.S. Food and Drug Administration (FDA).

The policy covers ingredients classified as dietary components, including:

• Vitamins
• Minerals
• Herbs and botanical extracts
• Amino acids
• Other dietary substances used to supplement total dietary intake

These supplements may appear in several formats such as tablets, powders, capsules, liquids, or sprays.

Sellers must ensure that products meet FDA requirements and that supporting documentation is available if requested by Amazon.

Potable Water System Products Policy

Effective date: December 18, 2025

Non-compliant ASIN removal deadline: February 16, 2026

This policy applies to products used within building water supply systems intended for drinking or food preparation.

The policy covers:

• Piping systems and pipe fittings
• Water supply faucets and control components
• Terminal plumbing fixtures
• Connector materials used in water supply pipelines

Sellers must ensure products meet applicable safety and regulatory standards before listing.

Adult Portable Bed Rail Policy

Implementation: Starting December 22, 2025

Adult portable bed rails are devices designed to attach to or be removed from bed structures in order to prevent falls or assist with mobility.

These products are typically regulated by the U.S. Consumer Product Safety Commission (CPSC).

However, if such products include medical claims such as “medical,” “clinical,” or “therapeutic,” they may fall under the jurisdiction of the FDA.

Sellers should carefully review product descriptions to ensure compliance with applicable regulations.

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European Marketplace Policy Updates

EU and UK VAT Compliance Requirements

Effective date: January 1, 2025

Sellers with VAT obligations in the European Union, the United Kingdom, Norway, or Switzerland must submit complete VAT registration details through their Amazon seller accounts.

Sellers enrolled in the Union One-Stop Shop (UOSS) system must also provide their UOSS registration information.

Failure to provide accurate tax information may result in selling restrictions or listing removal.

Portable Power Station Policy

Effective date: December 15, 2025

Non-compliant ASIN removal deadline: March 15, 2026

This policy applies to portable energy devices powered by lithium batteries.

Affected marketplaces include:

• United Kingdom
• Ireland
• Germany
• France
• Italy
• Belgium
• Spain
• Sweden
• Poland
• Netherlands

The policy applies to products such as:

• Portable power stations
• Power banks
• Vehicle jump starters

All devices must include proper charging circuits and built-in safety protection mechanisms.

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Japan Marketplace Policy Update

Compliance Documentation under the “Four Product Safety Laws”

Effective date: December 25, 2025

Amazon Japan now requires sellers to submit documentation verifying compliance with Japan’s four product safety laws.

Sellers must upload:

• Electronic images of business notification filings
• Electronic images of the PS certification mark

Without these documents, sellers may not complete compliance filing procedures required for listing regulated products in Japan.

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Conclusion

As Amazon continues to expand globally, compliance requirements across marketplaces are becoming increasingly detailed and regulated.

Sellers operating internationally should stay informed about policy updates, maintain proper documentation, and review product listings regularly to avoid disruptions.

Understanding these updates early allows businesses to protect their listings, maintain account health, and continue scaling across global marketplaces.

For businesses sourcing products from China and shipping to global Amazon warehouses, working with experienced logistics partners can also help ensure smoother FBA preparation and compliance handling.